The Client

Universal Merchant Bank (UMB) is a full-service financial institution specializing in customized banking products and services. Opened on March 15, 1972, UMB is a leading Ghanaian indigenous bank with considerable financial expertise. Through our Corporate, Business, Private, Personal and E-Channels Banking departments, we are able to adequately address the financial needs of various segments of the market. Furthermore, our Trade, Treasury and Credit departments complement our broad range of financial services with their unique and innovative banking products. Additionally, with 36 branches located across Ghana; three UMB Centres for Businesses (Kumasi, Accra, Kasoa); one UMB PPP Incubator Centre located in Accra; and a vast ATM network, UMB makes banking easy and accessible.

The Need

UMB poised to stay ahead, leveraging on technology to proficiently manage corporate and marketing communication. They desired a centrally managed FX Rate Digital Display Solution that will synchronize with the FX Rate display on their web site, hence, from a singular update, the new rate information will take effect branch-wide seamlessly. Also, to cut cost of deploying a specialized signage for adverts and promotion, they desired to have this also integrated in the display solution alongside the FX Rate.

The Solution

The Proxynet Team designed REEL Content Management System. The REEL CMS is able to manage multiple displays in different sites, provided they are on the network. The application was customized for the Bank to display FX Rate – Reel Time, marketing images and videos on the same screen, with melodious background sound. We supplied and deployed LFDs across 30 Branches nationwide, via the REEL Content Management Software deployed at the Emporium – Head Office, these screens are managed remotely via the network. The LFDs inbuilt storage, SoC (system on chip technology) also enabled the screens to store.


The Result

UMB now enjoys a modern digital signage solution – a single screen delivery both FX Rate information, Marketing and Corporate Communication. They have been able to save cost procuring FX Rate Display Solution separately from the signage. They now enjoy a seamless and cost effective solution in the long term.